How Jimmy Fallon is Single Handedly Keeping Twitter Relevant

You probably won’t gasp in complete surprise to read that Jimmy Fallon has 22.6 million followers on Twitter – more than all his other social media profiles combined! Tweet This

Let me say that again. Jimmy Fallon’s personal Twitter account has more than his Facebook + Tonight Show’s Facebook + his Google+ + Tonight Show’s Google+ + Tonight Show’s YouTube = well, you get the point. He has more than doubled the number of followers he had a year ago.

While 22.6 million followers or even his near 8,000 posts are not the highest single-serving numbers seen in Twitter World, the engagement Jimmy Fallon and the Tonight Show receive on Twitter is unreal! @JimmyFallon holds the recipe to that secret sauce everyone else is craving.

This is an excerpt from an article I wrote on LinkedIn.  Read the rest of the article here. 

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